[127] They ask, you answer: content marketing made easy with Marcus Sheridan

Marcus Sheridan famously transformed his struggling swimming pool business by answering his customers’ questions in a blog. Now he shares his marketing expertise through his blog, recently published book – They Ask, You Answer, and as an international keynote speaker. In this episode, he explains how to get started with…

[126] Should you use a Facebook group to promote your business?

If you’re considering setting up a Facebook group to promote your business – or if you already have one but your members aren’t very engaged – then this podcast episode is for you. Here’s what you’ll learn in this episode: The different ways Facebook groups can help you build trust…

How to get your hashtag to trend on Twitter

“Janet, you’re trending on Twitter.” When this post appeared in my Facebook group last week, I thought it was a joke. So much so, I went out to the theatre and forgot about it. But when I checked my phone, later that evening, I’d been messaged at least half a…

[125] How to make marketing simple

You might think that creating a marketing strategy for your business is a complicated process, but by breaking it down into just three areas you can easily create a straightforward plan. In this episode, marketing expert Roger Edwards shares his advice on simplifying the marketing strategy for your business. Here’s…

[124] How to use webinars to attract leads and clients

Great marketing is all about having a conversation with your potential customers and webinars are a fantastic way to do this, while showing them exactly what you know – and how you can help them. Here’s what you’ll learn in this episode: The powerful ways webinars can help you build…

How I doubled my Instagram following (and made 2k)

This is what my Instagram feed looked like a few months ago. Does it make your head hurt? It does mine. This is what my Instagram feed looks like now. Much better isn’t it? I also have 1000 new followers, and regularly get 100 + likes 50+ comments on each post….