[146] How to deal with entrepreneurial loneliness

There are many great things about running your own business, but if you work by yourself you will, inevitably, feel lonely. In this episode I share three simple strategies to combat entrepreneurial loneliness How online communities can be really important to make both online and offline contacts My advice on…

[145] Getting started with Facebook ads with Gavin Bell

If you want to increase your reach on Facebook, you might be considering spending some money on advertising. But how can you make sure you’ll get a good return on investment? In this episode, social media expert Gavin Bell shares his advice on how to make Facebook advertising work for…

[144] Are you making this mistake with your about page?

The ‘about’ page on your website should be about you and your business, right?  Not necessarily. In this episode, I share a common mistake you could be making with your about page (and how to fix it). Here’s what you’ll learn in this episode: Why your ‘about’ page shouldn’t be…

[143] How to get more engagement on your Facebook page with Jessie Wilson

If you want to boost engagement on your Facebook page, you might think you need to pay for advertising – but there are ways to increase likes, comments and shares with little – or no – ad spend. In this episode, Institute of Mums founder Jessie Wilson shares her tips…

[142] Stop marketing to everyone

Trying to make your business all things to everyone? You could end up appealing to no one. In this episode, I explain why you shouldn’t be afraid of niching down your business Here’s what you’ll learn in this episode: Why people love specialists and experts (and why that’s important) How…

[141] How to write and publish your own book with Amanda Cook

Being a published author can help you build credibility in your niche – and attract leads and sales –  making it the best possible business card you can have. But how do you get published? And how do you get your book in front of the people you want to…