If you’d like to get featured in newspapers, magazines and on radio & TV, but don’t have the budget to hire a PR firm, there’s no reason why you can’t DIY. But if you don’t have much experience of the media, it can be difficult to know where to start.
Investing in online training can be the quickest way to get up to speed. But enrolling in an online course is a big decision. Not only is there the cost of the course to consider, you also need to think about the time taken away from your business.
With that in mind, here’s 13 reasons to enrol in Soulful PR for Starters.
1. You’ll save money
As this is the first time I’m running this course (in this form) I’m offering a big discount to the first group of members (in exchange for your feedback and testimonials). Join in this intake and you’ll get the course for £195 + VAT. Once I’ve run it through the first time, the price will go up to £295 +VAT.
2. You’ll get everything you need in one place (in the right order)
There’s tons of free content online (including on my own blog and podcast) but searching for it – and identifying reliable sources – takes time. Invest in a course like Soulful PR for Starters and you’ll get everything you need in one place, with all the steps you need to take, in exactly the right order. And it’s yours to keep forever.
3. You can learn at your own pace
Enrol for Soulful PR for Starters and you’ll be sent a weekly video lesson and tasks to complete (over an eight week period which includes a reading week in the middle). This means your coursework can be completed when it’s convenient and fitted around your work and life. While you’ll get more out of the course if you work through the materials as they are released (not least because you’ll be able to discuss them with me and the other students in our dedicated Facebook group), if you fall behind, you can simply catch up when it’s convenient. You’ll get lifetime access to the course materials – and all the live content e.g. Q & A calls will be recorded – so there’s no rush.
4. You’ll learn what journalists are interested in (from someone who actually knows)
There are plenty of people out there who claim to be PR experts – some of whom have never actually spent time working in a newspaper or magazine office or on a TV/radio show. I’ve spent the last 16 years writing for national newspapers and magazines – and trained hundreds of people to appear on radio/TV – so I know what journalists are looking for and, crucially, what they’re not. So I’ll teach you strategies that actually get you results, so you don’t waste time writing press releases or sending emails to journalists about things they won’t be interested in.
5. You’ll get insider tips on how to find journalists’ contact details – quick
Confused about the difference between a reporter and an editor? A TV producer and a researcher? You’ll learn about the different roles and responsibilities on magazines, newspaper, radio or TV – so you can find exactly the right person to get your ideas in front of – quick. I’ll also share my best hacks on finding journalists’ email addresses and phone numbers – quick.
6. You’ll learn the best way to set out a pitch or press release for a journalist
Not sure how to set out a press release or what to include in an email to a journalist? You’ll learn exactly what information they need from you (and what you can leave out). And you’ll get cheat sheets and templates to help you write them fast.
I’ll also share insider tips on how to increase the chances of getting your email opened, including how to write engaging headlines and email subject headers. You’ll also learn about the best days and times to send your pitches and press releases.
7. You’ll find out what to do if a journalist ignores your pitch or press release
You’ll learn exactly how many pitches and press releases journalists get each day and what it might mean if yours gets ignored (and what to do about it). You’ll also learn whether you should chase them up, how long you should leave it before you do and the best ways to go about it (i.e. phone/email).
8. You’ll learn how to help journalists find you (so you don’t don’t have to do all the work)
You’ll learn how to optimise your social media profiles and make effective use of social media so journalists can find you more easily (and you don’t have to do all the legwork). I’ll also share tons of free tools and apps you can use to connect with journalists who are already looking for help with stories – saving you time and money.
9. You’ll get access to exclusive interviews with high-profile journalists
Join Soulful PR for Starters and you’ll get access to exclusive interviews with editors from Marie Claire, Grazia magazine and the Huffington Post – in which they share their tips on what they’re looking for in a story and the best ways to get their attention.
10. You’ll get personal support from me
I’ve signed up to tons of online courses, where the teacher is ‘all in’ on the marketing…then disappears the minute the course starts.
Enrol for Soulful PR for Starters and you won’t be left to your own devices. I’ll be in the private Facebook group every single day answering your questions. You’ll also get the opportunity to attend two live Q & A calls with me and the other students, where you can ask questions and get personal feedback on your pitches.
11. You’ll get honest feedback
I won’t pull any punches. If your ideas are not newsworthy – or I think you’re spending time on something that won’t get you results – I’ll tell you straight, so you don’t waste time on pointless PR activities.
12. You’ll get to learn all of this and more with like-minded souls
Learning with like-minded people is good for you. Not only will you come away from the course with new skills, you’ll also meet people you may want to collaborate with in the future and make new friends.
13. You’ll get help implementing what you’ve learned
One of the frustrating things about online courses can be the lack of follow-up support. That’s why I’ll be holding a live call in early December for Soulful PR for Starters students so you can check in with me and ask any questions you have. The Facebook group will also remain open so you can keep in touch with me and your fellow students.
Interested? You can register here and be the first to hear when enrolment opens.