[138] Five reasons not to be afraid of giving away free content

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You might think that giving away free content means your potential customers will have no reason to buy from you, but this couldn’t be further from the truth.

In this episode, I explain why creating free content that answers your customers’ questions is simply another form of advertising (that’s completely free – bonus!).

Here’s what you’ll learn in this episode:

  • Why allowing people to try before they buy (through your free content) can help convert them into paying customers
  • How you can use free content to educate your audience (and why you should be doing so)
  • Why your biggest fans will always want more personalised help – regardless of how much free content you give them

Key resources

The Soulful PR Studio

Soulful Marketing one-day masterclass

ResponseSource 

The blog about engagement rings

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My Soulful PR group coaching  programme (next intake starts in March 2017)

 

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

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I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

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