[139] How to turn content into cash

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A knack for explaining complicated topics led Pete Matthew to launch a website simplifying financial advice.

In this episode, he explains why providing people with useful information in the form of blogs, podcasts and video has helped his business double in size.

Here’s what you’ll learn in this episode:

  • Pete’s business story – how he has used content marketing to grow his financial planning business
  • What inspired Pete to launch the Meaningful Money website back in 2010
  • How great content can become a referral engine for your business
  • Tips on choosing the right format for your content
  • Why you need to make yourself easy to find by making use of social media
  • Tools that can help you recycle your content for social media
  • Advice on developing a niche for your business

Key resources

The Soulful PR Studio

Soulful Marketing one-day masterclass


Meaningful Money

Jacksons Wealth Management

Pat Flynn

The Content Marketing Academy

Advertising Headlines That Make You Rich

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My Soulful PR group coaching  programme (next intake starts in March 2017)

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.



  • What a lovely chap Pete sounds, he makes this money thing sound manageable!
    Great advice and another truly inspiring Podcast from you Janet.
    Quick question to Pete – I’m using Quickboks Online – would I benefit from looking at Zero or Freshbooks – are they better systems?
    Thanks so much to both of you

    • Hi Georgie – sorry for the delay! These systems all do much the same thing. The criteria for me would be:

      a) which system do I enjoy using the most (or dislike using the least!)?
      b) which system will my accountant find easiest to use to submit my tax returns etc

      These days most of these systems will submit your tax returns for you. But as your business grows, a good proactive accountant will be worth their weight, and they need to be able to work to the system your using. To that end, Xero seems to be emerging as the leader of the pack.

      Me, I use Freeagent and love it.

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