[142] Stop marketing to everyone

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Trying to make your business all things to everyone? You could end up appealing to no one.

In this episode, I explain why you shouldn’t be afraid of niching down your business

Here’s what you’ll learn in this episode:

  • Why people love specialists and experts (and why that’s important)
  • How having a niche makes it easier to create content and a consistent brand
  • Examples of how marketing to one type of person can simplify your business

Key resources

The Soulful PR Studio

ResponseSource

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

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