[151] How to use Twitter chats to promote your business with Sian Conway

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If you’re looking to grow your following on Twitter, you might want to take part in Twitter chats – or even host your own.

In this episode, Sian Conway talks about how she launched the #EthicalHour Twitter chat which now gets around one million impressions a month – and has helped her build her profile, attract new clients and speaking opportunities.

Here’s what you’ll learn in this episode:

  • What a Twitter chat is and how to find existing chats that are relevant for your business
  • How starting your own Twitter chat can help you generate leads and sales
  • Tips on getting started, including the ideal time – and frequency – for a Twitter chat
  • Advice on spreading the word about a new Twitter chat and getting people get involved
  • How to use expert Q&As and guest hosts within a Twitter chat
  • Tips on using tools such as Storify to collate your chat content – and encourage further shares
  • Monetisation: how to generate income from your Twitter
  • How the #EthicalHour Twitter chat has created media opportunities for Sian and others

Key resources

The Soulful PR Studio

ResponseSource

Sian Conway’s Facebook group

Ethical Hour on Twitter

Sian’s Twitter account

Podcast How to grow your following on Twitter with Mike Kawula (episode 133)

Podcast How to use Instagram to grow your business with Sara Tasker (episode 93)

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