When you’ve got a great idea for a new product or service, your excitement can make it tempting to go full speed ahead to the launch stage. But making sure you are building something people actually want is a crucial place to start.
Entrepreneur Mark Asquith shares his tips for the six essential stages of successful product launches – which can also be applied to start-up businesses.
Here’s what you’ll learn in this episode:
- Mark Asquith’s business story – what he has learned from a decade of being an entrepreneur
- Mark’s thoughts on why you should be able to sell your new product or service before you invest time and money in developing it
- Why you shouldn’t be afraid to tweak things as required after your initial product launch
- How to ask questions that help you create products by ‘loving the problem, not the solution’
- Tips on measuring what matters when reviewing what is working – and what isn’t
- The importance of having conversations with your customers without going into ‘pitch mode’
Mark’s business podcast Excellence Expected
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