[160] Going small to go big in your business

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The most successful business owners that I know have one thing in common: their ability to focus on one thing.

In this episode, I explain how staying small – focusing on one ‘niche’ or trialling your product/service with a handful of clients – can help you achieve bigger results in the long term.

Here’s what you’ll learn in this episode:

  • How to overcome your fear of niching down on just one thing
  • Why being consistent on one social media platform is better than trying to master all of them at the same time
  • How focusing on a small ‘core’ group of clients can be more profitable than trying to serve everyone

Key resources

The Soulful PR Studio

Soulful PR Live

Soulful PR Podcast Community on Facebook

The Soulful PR Twitter chat

Hoobynoo

Pet Sitters Ireland

The One Thing book by Gary Keller and Jay Papasan

Content Marketing Academy Live

Podcast How to be more productive with Mike Vardy (episode 157)

Podcast Getting started with Facebook ads with Gavin Bell (episode 145)

Podcast How to get known with Mark Schaefer (episode 137)

Podcast How to dominate a niche with Jeff Sieh (episode 135)

Podcast How to use Pinterest to grow your business with Melissa Griffin (episode 129)

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

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