[173] How to launch with a tiny list with Jo Milmine

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If you’ve got a new product or service you’re itching to launch, you might think you need to have a massive email list in order to attract enough customers.

In this episode, business consultant Jo Milmine talks about how she has launched successfully with small – but perfectly formed – email lists.

Here’s what you’ll learn in this episode:

  • Jo’s business story – from the Royal Air Force to successful knitting podcaster, business owner and business consultant
  • How building an intimate community on Facebook has helped Jo launch a new product
  • Why you shouldn’t focus on the numbers when it comes to your email list
  • Jo’s advice on really getting to know your community to develop products they will want
  • How to make a list of buyers instead of people that are just randomly interested in what you have to offer
  • Why a close community will do the marketing for you

Key resources

The Soulful PR Studio

Soulful PR Live

Soulful PR Podcast Community on Facebook

Jo’s Shiny Bees website and podcast

Business Without The Bollocks

WordPress plugin MemberPress

Podcast How to generate a recurring income from a membership site with Mike Morrison (episode 81)

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

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