[184] How to test your business ideas

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If you have an idea for a new product or service you’d like to create, it’s a vital to test it before you spend money making it.

In this episode I share three things I do when I have an idea for a new product or service to make sure I’m not wasting time and money on things people don’t want.

Here’s what you’ll learn in this episode:

  • Tips on sourcing opinions on your ideas from Facebook groups
  • Why you should create products and services for the customers you already have – rather than the ones you want
  • How a simple sales page with a PayPal button is the best indicator of your idea’s success

Key resources

The Soulful PR Studio

Your Year in PR – my media planning masterclass

Video of Soulful PR Live

Podcast Why you should ditch your ideal customer avatar (episode 182)

Podcast How to launch with a tiny list with Jo Milmine (episode 173)

Podcast How to make money from your creative business with Jeff Goins (episode 175)

Podcast Product launch strategies that actually work with Mark Asquith (episode 153)

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips and advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

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