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How to get your hashtag to trend on Twitter

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“Janet, you’re trending on Twitter.” When this post appeared in my Facebook group last week, I thought it was a joke. So much so, I went out to the theatre and forgot about it. But when I checked my phone, later that evening, I’d been messaged at least half a…

How to do PR if you feel like a fraud

How to do PR if you feel like a fraud

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If I had a pound for every woman who told me she didn’t feel ‘ready’ for PR because she was worried journalists wouldn’t take her seriously, I’d have a big house and a fancy car by now. This is the kind of thing I hear all the time: ‘I’m worried…

How to get PR for your product launch

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Getting coverage in newspapers, magazines and on radio & TV, can be a great way to promote your new book, product or service. But what’s the best way to contact journalists with ideas? Should you send a pitch or a press release (or both?) and how far ahead of your…

How to find journalists’ contact details

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Finding exactly the right journalist to get your idea in front of – the person who can make a decision about whether to run your story – will vastly improve your chances of pitching success. So how do you find the right person to pitch your idea to? Read on and…

How to pitch yourself as a podcast guest…

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A few figures for you:   Podcast listening grew 23% between 2015 and 2016 Around 21% of Americans (aged 12 and upwards) have listened to a podcast in the last month – about the same as were active on Twitter Weekly podcast listeners consume five shows a week on average…