Pitching

How to get PR for your product launch

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Getting coverage in newspapers, magazines and on radio & TV, can be a great way to promote your new book, product or service. But what’s the best way to contact journalists with ideas? Should you send a pitch or a press release (or both?) and how far ahead of your…

How to find journalists’ contact details

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Finding exactly the right journalist to get your idea in front of – the person who can make a decision about whether to run your story – will vastly improve your chances of pitching success. So how do you find the right person to pitch your idea to? Read on and…

How to use guest content to grow your audience

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Creating guest content in the form of blog posts or podcast interviews can be a great way to promote your business or brand. But how do you find out which blogs and podcasts are looking for content? What’s the best way to pitch to bloggers and podcasters? And how is guest…

How to write emails journalists will actually read

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Most journalists get hundreds of press releases and email pitches every day – many of which get deleted unopened. Here’s how to write an email pitch to a journalist they’ll actually read. 1.Label the subject header of your email. Most journalists are actively looking for great content ideas, so label…

Are you making these excuses not to do PR?

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Most people love the idea of PR. But when it comes down to the nitty gritty – the doing what it takes to get featured in magazines, newspapers, and on radio & TV – enthusiasm can often wane.  The thing is, PR doesn’t have to be difficult at all. In fact, if…