Podcast

[146] How to deal with entrepreneurial loneliness

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There are many great things about running your own business, but if you work by yourself you will, inevitably, feel lonely. In this episode I share three simple strategies to combat entrepreneurial loneliness How online communities can be really important to make both online and offline contacts My advice on…

[145] Getting started with Facebook ads with Gavin Bell

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If you want to increase your reach on Facebook, you might be considering spending some money on advertising. But how can you make sure you’ll get a good return on investment? In this episode, social media expert Gavin Bell shares his advice on how to make Facebook advertising work for…

[144] Are you making this mistake with your about page?

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The ‘about’ page on your website should be about you and your business, right?  Not necessarily. In this episode, I share a common mistake you could be making with your about page (and how to fix it). Here’s what you’ll learn in this episode: Why your ‘about’ page shouldn’t be…

[143] How to get more engagement on your Facebook page with Jessie Wilson

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If you want to boost engagement on your Facebook page, you might think you need to pay for advertising – but there are ways to increase likes, comments and shares with little – or no – ad spend. In this episode, Institute of Mums founder Jessie Wilson shares her tips…

[142] Stop marketing to everyone

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Trying to make your business all things to everyone? You could end up appealing to no one. In this episode, I explain why you shouldn’t be afraid of niching down your business Here’s what you’ll learn in this episode: Why people love specialists and experts (and why that’s important) How…

[141] How to write and publish your own book with Amanda Cook

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Being a published author can help you build credibility in your niche – and attract leads and sales –  making it the best possible business card you can have. But how do you get published? And how do you get your book in front of the people you want to…

[140] Should you put your prices on your website?

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You might think that being upfront about the costs of your products and services could put off potential customers, but in fact the opposite is true. In this episode, I share why business owners shouldn’t be scared to be transparent about their costs and prices. Here’s what you’ll learn in…

[139] How to turn content into cash

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A knack for explaining complicated topics led Pete Matthew to launch a website simplifying financial advice. In this episode, he explains why providing people with useful information in the form of blogs, podcasts and video has helped his business double in size. Here’s what you’ll learn in this episode: Pete’s…

[138] Five reasons not to be afraid of giving away free content

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You might think that giving away free content means your potential customers will have no reason to buy from you, but this couldn’t be further from the truth. In this episode, I explain why creating free content that answers your customers’ questions is simply another form of advertising (that’s completely…

[137] How to get known

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Leaving a successful career to set up on his own taught social media expert Mark Schaefer the importance of being known as an expert in his field. In this episode, he explains why business owners should focus on becoming known for what they do and outlines a strategy to achieve…