Podcast

[135] How to dominate a niche

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If you’ve ever worried that focusing too much on a niche will limit the opportunities for your business, then you’ll love hearing how this strategy has worked for Jeff Sieh. In this episode, Jeff shares how specialising in Pinterest for men has helped him grow his social media marketing business….

[134] Six types of blog post you should be creating regularly

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Do you ever get stuck for ideas for blog content? In this episode I share six types of blog post you should be creating regularly. You’ll never run out of ideas again. Here’s what you’ll learn in this episode: How regular blogging can help you build trust with prospective customers…

[133] How to grow your following on Twitter

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If you want to connect with journalists and get in front of potential customers, Twitter is the perfect social media platform for you. In this episode, Mike Kawula explains how to use Twitter to grow your business. Here’s what you’ll learn in this episode: Mike’s business story – from serial…

[132] Are you making these excuses not to blog?

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Publishing regular content on your website can help you connect – and build a relationship – with your potential customers. In this episode, I look at the excuses you might be making not to blog – and share some compelling reasons why you should be. Here’s what you’ll learn in…

[131] How to use media enquiry services

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If you want to connect with journalists who need your expertise for their stories – without hiring a PR company or writing endless press releases – subscribing to a media enquiry service can be a great move. In this episode, Daryl Willcox shares his tips on getting the most out…

[130] Three PR-savvy reasons for you to be active on Twitter

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If you’re serious about getting media coverage for your business, you need to be active on Twitter, and in this episode, I explain why. Here’s what you’ll learn in this episode: How journalists use Twitter like a search engine to find information and expert sources for their stories Making use…

[129] How to use Pinterest to grow your business

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Melyssa Griffin teaches business owners how to stand out online, and one of the ways she does this is through Pinterest. In this episode, she shares her advice on creating an active and engaged Pinterest account that will help grow your business. Here’s what you’ll learn in this episode: Melyssa’s…

[128] How to build a large Facebook community

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A Facebook group can be a great way to build relationships with prospective clients and build a community around your content. But how do you attract new members – and ensure they stay in your group? Here’s what you’ll learn in this episode: Why you need to make sure you…

[127] They ask, you answer: content marketing made easy with Marcus Sheridan

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Marcus Sheridan famously transformed his struggling swimming pool business by answering his customers’ questions in a blog. Now he shares his marketing expertise through his blog, recently published book – They Ask, You Answer, and as an international keynote speaker. In this episode, he explains how to get started with…

[126] Should you use a Facebook group to promote your business?

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If you’re considering setting up a Facebook group to promote your business – or if you already have one but your members aren’t very engaged – then this podcast episode is for you. Here’s what you’ll learn in this episode: The different ways Facebook groups can help you build trust…