Podcast

[127] They ask, you answer: content marketing made easy with Marcus Sheridan

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Marcus Sheridan famously transformed his struggling swimming pool business by answering his customers’ questions in a blog. Now he shares his marketing expertise through his blog, recently published book – They Ask, You Answer, and as an international keynote speaker. In this episode, he explains how to get started with…

[126] Should you use a Facebook group to promote your business?

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If you’re considering setting up a Facebook group to promote your business – or if you already have one but your members aren’t very engaged – then this podcast episode is for you. Here’s what you’ll learn in this episode: The different ways Facebook groups can help you build trust…

[125] How to make marketing simple

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You might think that creating a marketing strategy for your business is a complicated process, but by breaking it down into just three areas you can easily create a straightforward plan. In this episode, marketing expert Roger Edwards shares his advice on simplifying the marketing strategy for your business. Here’s…

[124] How to use webinars to attract leads and clients

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Great marketing is all about having a conversation with your potential customers and webinars are a fantastic way to do this, while showing them exactly what you know – and how you can help them. Here’s what you’ll learn in this episode: The powerful ways webinars can help you build…

[123] How to create awesome sales funnels

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If you want to sell your products and services online, creating sales funnels is a must. But what are they and how can you use them in your business? In this episode Yann Ilunga breaks down the process and shows how you can use email sales funnels to attract new…

[122] Three must-do PR habits for 2017

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If you’re looking for ways to improve your PR success in 2017, then this episode is just what you need. I share three PR habits that will have a huge impact on your business for the year ahead. Here’s what you’ll learn in this episode: Why planning ahead is crucial…

[121] How to get sponsorship

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You may well be wondering how to secure sponsorship for one of your business offerings, whether that’s an event that you run or an online product or service. Lisa Simone Richards is a PR specialist with a passion for helping health and wellness entrepreneurs do just that. In this episode,…

[120] Should you hire a PR company?

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If you’re looking to secure more media coverage for your business, you may be tempted to hire a PR company. But is it a good idea? Here, I share some of the pros and cons of outsourcing your PR. Here’s what you’ll learn in this episode: Why journalists prefer going…

[119] How to quadruple your income through blogging

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Over the past four years, Kate has increased her business turnover by 450%. What’s her secret? Blogging. In this episode, she shares her tips on how you can also use a blog to grow your business. Here’s what you’ll learn in this episode: Kate’s business story – how she created the…

[118] Do you have a PR blindspot?

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If you’re running a business, there might be things you are doing – or not doing – that are damaging your reputation without you even realising. Here, I share three common PR blindspots that business owners should be aware of. Here’s what you’ll learn in this episode: The importance of…