PR Tips

What’s the point of press coverage?

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If you run your own business, you may be wondering if it’s worth bothering with traditional PR i.e. coverage in newspapers, magazines and on radio & TV. You get that it could raise your profile, but you’re not sure how it could impact the bottom line of your business. Here’s…

How to prepare for Soulful PR for Starters

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Enrolling in an online course a big investment of your time and money. To get the most out of the experience, preparation is vital. There is nothing more annoying than starting a course then finding you can’t find the materials or haven’t got enough time to complete the activities With…

How to get your hashtag to trend on Twitter

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“Janet, you’re trending on Twitter.” When this post appeared in my Facebook group last week, I thought it was a joke. So much so, I went out to the theatre and forgot about it. But when I checked my phone, later that evening, I’d been messaged at least half a…

How to find time for PR in 2017

How to find time for PR in 2017

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If you want to find more time to promote your business in 2017, you need to work smarter – not harder. Here’s five PR strategies that will help you do more in less time. Schedule Getting press coverage is all about timing. So when you suggest an idea to a…

How to get PR for your product launch

How to get PR for your product launch

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Getting coverage in newspapers, magazines and on radio & TV, can be a great way to promote your new book, product or service. But what’s the best way to contact journalists with ideas? Should you send a pitch or a press release (or both?) and how far ahead of your…

How to find journalists' contact details

How to find journalists’ contact details

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Finding exactly the right journalist to get your idea in front of – the person who can make a decision about whether to run your story – will vastly improve your chances of pitching success. So how do you find the right person to pitch your idea to? Read on and…