PR Tips

How to get your hashtag to trend on Twitter

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“Janet, you’re trending on Twitter.” When this post appeared in my Facebook group last week, I thought it was a joke. So much so, I went out to the theatre and forgot about it. But when I checked my phone, later that evening, I’d been messaged at least half a…

How to find time for PR in 2017

How to find time for PR in 2017

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If you want to find more time to promote your business in 2017, you need to work smarter – not harder. Here’s five PR strategies that will help you do more in less time. Schedule Getting press coverage is all about timing. So when you suggest an idea to a…

How to get PR for your product launch

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Getting coverage in newspapers, magazines and on radio & TV, can be a great way to promote your new book, product or service. But what’s the best way to contact journalists with ideas? Should you send a pitch or a press release (or both?) and how far ahead of your…

How to find journalists’ contact details

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Finding exactly the right journalist to get your idea in front of – the person who can make a decision about whether to run your story – will vastly improve your chances of pitching success. So how do you find the right person to pitch your idea to? Read on and…

How to pitch yourself as a podcast guest…

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A few figures for you:   Podcast listening grew 23% between 2015 and 2016 Around 21% of Americans (aged 12 and upwards) have listened to a podcast in the last month – about the same as were active on Twitter Weekly podcast listeners consume five shows a week on average…