social media

How to get your hashtag to trend on Twitter

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“Janet, you’re trending on Twitter.” When this post appeared in my Facebook group last week, I thought it was a joke. So much so, I went out to the theatre and forgot about it. But when I checked my phone, later that evening, I’d been messaged at least half a…

How to find time for PR in 2017

How to find time for PR in 2017

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If you want to find more time to promote your business in 2017, you need to work smarter – not harder. Here’s five PR strategies that will help you do more in less time. Schedule Getting press coverage is all about timing. So when you suggest an idea to a…

[117] How to plan a successful product launch

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Natalie Lussier is an online marketing expert and software start-up founder whose product launches have netted her sales of over a million dollars. In this episode, she shares her tips on all the essential elements you need for a successful launch. Here’s what you’ll learn in this episode: Natalie Lussier’s…

[095] How to get paid with Claire Pelletreau

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Imagine being able to ask successful entrepreneurs what they earn and how. Well that’s exactly what Claire Pelletreau does. As the host of  the Get Paid Podcast, she’s interviewed dozens of business owners with six and seven figure businesses (and beyond) and asked all questions you’d love to ask…but probably wouldn’t dare. Here’s what’s covered…

[084] Five things editors would love to say to you

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Editors can be frustrating to deal with. They don’t always respond to emails and rarely return phone calls, so understanding what they’re looking for – and the best way to pitch to them – can be a challenge. In this episode, I talk about the pressures journalists are under -and their…

[073] How to build a brand people will fall in love with

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Lou Mongello left his job as a lawyer, sold his house in New Jersey and moved to Florida, so he could share his passion for all things Disney. Yep, you read that right – he makes a living writing, talking and teaching people about Disney. In this episode he shares…

[062] How to get the most out of a meeting with a journalist

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So you’ve managed to secure a meeting with a journalist on a publication or programme you’d like to be featured in. How can you make most of the opportunity? In this episode, I share tips on getting the most out of a meeting with a journalist, including some of the most common…

[049] How to turn your blog into a business with Natalie Lue

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Many people dream of creating a online business that will allow them to ditch the 9-5 and work from home – or anywhere in the world. Natalie Lue has done exactly that – turning a personal blog into profitable business with multiple income streams, including books, workshops and online training. In this episode,…