Writing

Stuck for content ideas? Read these 12 things…

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My recent podcast launch has meant doubling my content output, prompting the inevitable question: what if I run out of ideas?  It hasn’t happened yet – but just in case it does – this week’s round-up post is all about generating content ideas. So here goes… Three clever things to do…

How to write ridiculously useful web copy

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Are you completely focused on reading this article? Perhaps you’re watching television or flicking between this post and your inbox. Maybe you’re in a meeting. Even if you’re 100 percent focused right now, I bet you’ve multi-tasked today: checking Facebook over breakfast, reading emails during a meeting or watching television while…

How to write exciting copy about boring things

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A couple of years ago, I was asked to write a collection of research stories for a university’s 25th anniversary publication. The money was good, the deadlines manageable, but I hesitated about accepting. Why? Because some of the research topics appealed to me: cyberstalking, why women cry at work and…

11 signs you’re a good writer (word nerds will love #11)

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If you’re reading this post, you probably think you’re a good writer (or would like to be). But if  you’re not too sure, here’s 11 signs writing is your ‘thing’… 1. You don’t mind being edited…in fact you think it’s a good thing Some writers have BIG egos. This generally…

49 words you should avoid in your press releases…

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If you’ve been following this blog for a while you’ll know I often talk about making every word work for its  place on the page. That means no fluff or meaningless jargon. If it doesn’t add anything to the story, it shouldn’t be there. When you’re writing about your own…

Four mistakes you might be making with your ‘about’ page…

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“Like it or not, we’re all in sales now.” That’s what the author Daniel Pink  told delegates at the American Booksellers’ Association’s annual conference back in 2012. He was absolutely right. We’re all selling something (if it’s not products or services, it’s ideas) and social media puts us right in…

Why using big words can make you look stupid

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I was doing an editing shift on a national when some copy dropped into my inbox from a regular columnist – not a professional writer, but a guy who could certainly string a sentence together. I couldn’t get past the first paragraph. Why? Because it was crammed with complex language,…