If you want to get great media coverage for your business, pitching is an essential skill. But what's the best way to pitch to a journalist? What exactly should you include in your pitch? And how can you make sure journalists actually open your email pitches?

Here’s what I cover in this episode:

  • How to pitch to journalists (when to email and when to pick up the phone)
  • What to include in a pitch to a journalist (and what to leave out)
  • Whether you should pitch journalists on social media
  • How to increase your chances of getting a journalist to open an email pitch
  • What to do if you don’t hear anything  back after pitching to a journalist 
  • Why you shouldn't lose heart if you get  a 'no' from a journalist (or even get completely ignored!)

Key resources and links

Why we need to talk about miscarriage (by me, in the Guardian)

Why press releases are dead - but you should still write them anyway (episode 2)

Why journalists don't care about your business (episode 6)

How to get big media coverage on a small business budget (my interview on Natalie Sisson's Suitcase Entrepreneur podcast)

Mentoring teenage girls: watching them develop in confidence is amazing (example of a story I was pitched over Twitter!)

Walking away from my business taught me the true meaning of success (download the pitch for this article here).

What to do next

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