Most of us love the idea of getting coverage in magazines, newspapers and on radio & TV. But if you don’t have much experience of the media, it can feel like an impossible dream.

In today’s episode you’ll hear, first-hand, how one Copenhagen- based small business owner – Melanie Haynes – has got national media coverage for her business.

Here’s what I cover in this episode:

  • How Melanie built a business out of being an expat in Copenhagen
  • Melanie’s previous career in corporate PR – and her struggles with pitching journalists
  • How Melanie managed colleagues who had unrealistic expectations about PR
  • What Melanie has changed about the way she does PR –  and how this has helped her get coverage in the Huffington Post, Guardian & Sunday Times
  • How Melanie becomes a Huffington Post blogger (and what this has done for her business)

Key resources and links

How to bring Danish hygge into your home this winter (Huffington Post)

I built a business out of being an expat in Copenhagen (Guardian)

Living in a country people have finally heard of  (Huffington Post)

How being an expat in Copenhagen changed (The

Is the Scandi Love of Winter Swimming Crazy?  (Huffington Post)

Nordic but Nice (Sunday Times)

Melanie’s blog Dejlige Days

Melanie on Twitter 

Melanie on Instagram

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