One of the most common questions I get asked about PR is ‘Do I need a press kit?’ In fact many people I speak to are under the impression that they can’t start pitching story ideas to journalists until they have one. There is absolutely no truth in this and in this episode I explain why.
Here’s what I cover in this episode:
- Why you don’t need a press kit (and why the subject gets me hot under the collar)
- What you should do instead to make it easier for journalists to find & work with you
- The three essential things you need to provide for journalists if you want to increase your odds of getting media coverage (plus some ‘nice to haves’)
Key resources and links
Make journalists fall in love with you with Phil Pallen (episode 005)
My Soulful PR group coaching programme (enrolling now for a January 2016 start)
What to do next
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