The biggest lesson I've learned in 2015 is that emotions play a massive role in your PR success (or otherwise).
Every podcast guest I've interviewed this year has talked about emotions - including fear of having your ideas rejected by journalists, shame about your website/marketing materials and vulnerability around sharing your story in the media - all of which can hold you back from taking action with your PR.
This episode - the last to air in 2015 - brings together all the fascinating things my guests have had to say this year on the topic of emotions & how they influence your PR success.
Here's what's covered in this episode:
- How fear can hold you back with your PR (& what to do about it)
- Why rejection can be good for you
- The power of vulnerability (& why it's crucial if you want to build a media profile)
- What shame is telling you about your business or brand - and how to deal with it
- Why you shouldn't be afraid to be different if you want to succeed in business & life
Useful links & resources
Fear free pitching with Alexia Leachman (episode 003)
Make journalists fall in love with you with Phil Pallen (episode 005)
How to build a blog that gets noticed with Kyla Roma(episode 007)
How to create a memorable brand with Natalie Sisson (episode 009)
You can do your own PR with Melanie Haynes (episode 011)
How to use Periscope in your PR with Alex Pettitt (episode 013)
Look good online with Laura Husson (episode 015)
What to do next
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