It's easy to look at other business owners who keep popping up in high-profile publications, and on radio & TV, and think that kind of success is out of reach for you. They must have friends-in-high-places or be working with a PR company, right?
The truth is, you don't need a PR company - or an established network of media contacts - to get great media coverage. All you need is some good ideas, a bit of common sense and a lot of determination.
Former vet turned lifestyle blogger Jen Gale is one such example, and in this episode she explains how she made it happen.
Here’s what's covered in this episode:
- Jen’s decision not to buy anything for a year - and how it turned into a blog and business
- How Jen secured regional and national media coverage - without any formal training
- Jen’s strategy for coping with negative online comments about her articles
- Why Jen believes you can’t be ‘vanilla’ if you want to get media coverage
- How one newspaper article led to Jen being featured on national, regional and international TV & radio shows
Key resources and links
Jen’s TEDx talk on her make do and mend year
Soulful PR podcast episodes mentioned in this episode
How to build a memorable brand with Natalie Sisson (episode 9)
You can do your own PR with Melanie Haynes (episode 11)
How not to get press coverage with Natalie MacNeil (episode 19)
Guest post like a boss with Kimanzi Constable (episode 21)
How I landed 200 media interviews in a year with Denise Duffield-Thomas (episode 23)
What to do next
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