Getting coverage in newspapers, magazines and on radio & TV can be a great way to promote your new product or service. But what’s the best way to contact journalists with ideas? Should you send a pitch or a press release (or both?) and how far ahead of your launch should you get in touch?
In this episode, I look at some of the most common questions I get asked and the biggest mistakes people make with product launches (and how to avoid them).
Here’s what I cover in this episode:
- Why product reviews might not be the best way to get PR for your product launch (and what might work better)
- The biggest mistake small business owners make when promoting a product launch
- Five easy-to-implement strategies that will help you get PR for your next launch
Key resources and links
My Soulful PR group coaching programme
What to do next
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