Would you like to be THE person journalists call if a story breaks in your sector or industry? Would you like to get business referrals every single day? Would you like to get high-profile speaking opportunities?
Yes? You need to become a 'go-to' person.
Here’s what I cover in this episode:
- How being a ‘go to’ expert can help you build your business and brand
- Practical tips and strategies that will help you become the 'go-to' person in your industry
- The simple ‘test’ you can use to check if you've got 'go-to' status
Key resources and links
Cliff Ravenscraft (aka The Podcast Answer Man)
Pat Flynn (Smart Passive Income)
Amy Porterfield (Facebook marketing)
Melanie Duncan (Pinterest marketing)
Fear-free pitching with Alexia Leachman (episode 3)
Make journalists fall in love with you with Phil Pallen (episode 5)
How to build a memorable brand with Natalie Sisson (episode 9)
You can do your own PR with Melanie Haynes (episode 11)
Look good online with Laura Husson (episode 15)
The F-Word with Jonathan Tilley (episode 27)
How to use video to promote your brand (with Amy Schmittauer episode 37)
What to do next
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