Would you like to be THE person journalists call if a story breaks in your sector or industry? Would you like to get business referrals every single day? Would you like to get high-profile speaking opportunities?

Yes? You need to become a 'go-to' person.

Here’s what I cover in this episode:

  • How being a ‘go to’ expert can help you build your business and brand
  • Practical tips and strategies that will help you become the 'go-to' person in your industry
  • The simple ‘test’ you can use to check if you've got 'go-to' status

Key resources and links

Cliff Ravenscraft (aka The Podcast Answer Man)

Pat Flynn (Smart Passive Income)

Amy Porterfield (Facebook marketing)

Melanie Duncan (Pinterest marketing)

Fear-free pitching with Alexia Leachman (episode 3)

Make journalists fall in love with you with Phil Pallen (episode 5)

How to build a memorable brand with Natalie Sisson (episode 9)

You can do your own PR with Melanie Haynes (episode 11)

Look good online with Laura Husson (episode 15)

The F-Word with Jonathan Tilley (episode 27)

How to use video to promote your brand (with Amy Schmittauer episode 37)

Nerd Fitness 

New Media Europe 

What to do next

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