You have something really powerful that will help you get media coverage for your business or brand. The trouble is, you probably don't even know you've got it.
So what is this superpower? The story of what you do every day and why you do it - in other words, your business story.
In this episode, I show you how to find your business story and use it to promote your brand.
Here’s what I cover in this episode:
- Why journalists just aren't that into you (or your business) and what you can do about it
- How your business story can help you get media coverage (and how to identify it)
- Why journalists might be more interested in the missions and values that drive your business (rather than your business itself)
- The personal stories that drives my business (and help me get press coverage)
Key resources and links
The Soulful PR Business Club - become a founding member if you join before the end of April 2016.
How to build a memorable brand with Natalie Sisson (episode 9)
You can do your own PR with Melanie Haynes (episode 11)
Why you need to build a personal brand with Chris Ducker (episode 19)
How I landed 200 media interviews in a year with Denise Duffield-Thomas (episode 23)
Seriously, I don't need a holiday (my article in the Huffington Post)
How to write an effective press release (my article for the Guardian)
How to tell your story in the media (without being boring)
What to do next
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