Sharing stories about your business can be an effective way to get coverage in the media. But you need to be selective about the stories you tell.
In this episode, I talk about the one story you shouldn’t even attempt to share in the media (and it’s probably not what you think).
Here’s what I cover in this episode:
- The biggest mistake people make when they’re trying to get media coverage
- Why ‘disruption’ is they key to getting press coverage for your business or brand
- Why being ‘disruptive’ doesn’t necessarily mean being negative
Key resources and links
How to monetise your brand with Star Khechara
How to use live events to promote your brand with Chris Marr (episode 51)
Soulful PR Live – spend a day with me & eight national journalists in London on July 7
What to do next
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