If journalists want to feature you it's tempting to say 'yes' - even when the subject matter doesn't relate directly to your area of expertise. But while there's usually a way to get a mention for your business or brand, this doesn't necessarily mean it's a wise move. In fact, in some circumstances (although this is rare) it could actually be damaging to your brand.
In this episode, I talk about when you should say 'no' to journalists.
Here’s what I cover in this episode:
- Why you shouldn't necessarily turn down media opportunities that don't relate directly to your business
- Examples of when saying 'yes' to media coverage could damage your brand
- When you should absolutely say 'no' to journalists
Key resources and links
Soulful PR Live - spend a day with me & eight national journalists in London on July 7
What to do next
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