One of the most common questions I get asked about PR is: ‘should you pitch the same idea to different journalists?’ The rather unsatisfactory answer is ‘it depends’.
In this episode, I share practical tips and advice that will help you decide when it’s ok to send your idea to multiple journalists and when you need to keep things exclusive.
Here’s what I cover in this episode:
- In what circumstances it’s acceptable to send the same story idea to different journalists (and when you definitely shouldn’t)
- How long you should wait to hear back from a particular publication/programme before you try elsewhere
- Why you should be wary of sending the same story to different journalists on the same publications/programmes
Key resources and links
Soulful PR Live – spend a day with me & eight national journalists in London on July 7
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