[056] Should you pitch the same idea to different journalists?

should you pitch the same idea to different journalists

One of the most common questions I get asked about PR is: 'should you pitch the same idea to different journalists?' The rather unsatisfactory answer is 'it depends'.

In this episode, I share practical tips and advice that will help you decide when it's ok to send your idea to multiple journalists and when you need to keep things exclusive.

Here’s what I cover in this episode:

  • In what circumstances it's acceptable to send the same story idea to different journalists (and when you definitely shouldn't)
  • How long you should wait to hear back from a particular publication/programme before you try elsewhere
  • Why you should be wary of sending the same story to different journalists on the same publications/programmes

Key resources and links

How to use guest content to grow your audience

How to tell your story in the media (without being boring) 

Soulful PR Live - spend a day with me & eight national journalists in London on July 7

The Soulful PR Business Club

The Soulful PR Facebook Community 

What to do next

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