how podcasting can help grow your business with colin gray

[061] How podcasting can help you grow your business with Colin Gray

Hosting a podcast can be a great way to promote your business, helping you build authority and trust with prospective (and existing) clients. But for many of us, the idea of starting a podcast can be overwhelming.

In this episode, the podcasting host and expert Colin Gray gives easy-to-follow advice on how to get started.

Here’s what’s covered in this episode:

  • Colin’s business story: how he fell in to podcasting…and turned it into a career
  • How podcasting can help you grow your business
  • The key questions you should ask yourself before you start a podcast
  • Why creating a podcast series can be a better than launching a full-on show
  • The essential kit you need to get started with podcasting
  • How to promote your podcast and build your audience

Key links and resources

Colin’s website

Colin on Twitter & Snapchat @thepodcasthost

Michael Hyatt’s This Is Your Life podcast

Colin’s round up of the best headset mics

Using Audacity to Create Amazing Podcasts & Audio Recordings (Colin’s free video series)

Audacity (free recording and editing software)

Libsyn  & Blubrry (podcast hosting)

Audio Jungle, Music Bakery & Jamendo (royalty free music and sound effects)

Julie Christie’s Tea Break Tog podcast


Soulful PR Live 

The Content Marketing Academy conference 2016 

New Media Europe 2016 (Colin and I are both speaking)

The Soulful PR Business Club 

My FREE Soulful PR Facebook Community

What to do next

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