You wouldn't walk up to someone at a networking 'do' and immediately start selling them your products or services, would you? (at least I hope you wouldn't).
Yet every day I see people joining Facebook groups (including my own) and the first thing they do is post an advert for their business (or ask if it's ok to make promotional posts).
But far from helping you promote your products and services, this approach can actually repel prospective clients. In this episode, I explain why and share some practical ideas for promoting your business in the groups you belong to - without being spammy and annoying.
Here’s what I cover in this episode:
- Why you should never 'sell' your products or services in Facebook groups (and why you don't actually need to)
- Three non-spammy ways to promote your business in Facebook groups
- Practical examples of business owners who are great at promoting their business in Facebook groups - without appearing to be
Key resources and links
How to be resilient with Sarah Williams (episode 39)
How podcasting can help you grow your business with Colin Gray (episode 61)
Soulful PR Live - spend a day with me & eight national journalists in London on July 7
What to do next
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