[069] How to grow your email list through challenges with Angela Henderson

how to grow your email list through challenges

Over the last eight months Angela Henderson has added over 2,700  people to her email list.

What's her secret?

A series of 30 day online challenges that have captured the imagination of her target audience (mainly mums of babies and toddlers) and helped build a strong sense of community. In this episode she shares her best tips and tactics for using online challenges to grow your email list.

Here’s what's covered in this episode:

  • How Angela's frustration with not being able to find decent toys for her son Finlee turned into a profitable side hustle
  • Online challenges: what they are and how can they help you grow your email list
  • Deciding what kind of challenge to run and what resources you need
  • Why partnering with brands can help you host a more successful challenge (and how to found suitable partners)
  • Building a buzz around your challenge
  • Making money from your challenge (what's possible and how to do it)
  • How to nurture the people who join your email list during a challenge, so they stick around afterwards

Key resources

Angela's website 

Angela on Instagram 


Infusionsoft, MailerliteMailchimp, Madmimi and Convertkit (email marketing software)

Jadah Sellner & Simple Green Smoothies 

Survey Monkey 


Why you need to pitch every day (podcast 066)

How to write awesome press releases (my free five-day course)


How to pitch yourself as a podcast guest 

Picmonkey & Canva (graphic design software)

**MY NEW BOOK - OUT 7 JULY 2016 AND AVAILABLE FOR PRE-ORDER NOW ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

Soulful PR Live (meet eight national journalists and find out what they're looking for in a story)

The Soulful PR Business Club 

My FREE Soulful PR Facebook Community

What to do next

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