[073] How to build a brand people will fall in love with with Lou Mongello

how to build a brand people will fall in love with

Lou Mongello left his job as a lawyer, sold his house in New Jersey and moved to Florida, so he could share his passion for all things Disney. Yep, you read that right - he makes a living writing, talking and teaching people about Disney.

In this episode he shares his remarkable business story and how he's built a brand people fall in love with.

Here’s what's covered in this episode:

  • Lou's incredible business story - how he swapped law for Disney
  • How he received 47 rejections before he found a publisher for his first book
  • Why Lou believes it takes years to become an 'overnight success'
  • Community building and Lou's 'friends not fans' philosophy
  • How Lou has built his community without a marketing strategy or any advertising
  • The most unusual gift Lou has ever received (you'll never guess!)
  • How in-person events have helped Lou build his business

Key resources

Lou's website 

Lou's podcast 

Lou on Twitter & Instagram

Your Year In PR: A One-Day Masterclass for Business Owners Who Want Big Media Coverage in 2017 

**MY NEW BOOK - OUT 7 JULY 2016 AND AVAILABLE NOW ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My Soulful PR group coaching  programme (starts Sep 5)

The Soulful PR Business Club 

My FREE Soulful PR Facebook Community

What to do next

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