[077] How to use video to grow your business with Brett Larkin

how to use video to grow your business

Brett Larkin is an online yoga teacher who's turned her hobby into a profitable business, with multiple streams of income. In this episode, she talks about how she's used video to make that happen (and a whole lot more)...

Here’s what's covered in this episode:

  • How Brett created an online yoga business 'by accident'
  • The strategy Brett used to attract 57k Youtube subscribers
  • Why Brett believes creating great video content is all about authenticity
  • Brett's membership community - and how she used Periscope to get her first members
  • The different income streams Brett has created, including advertising, sponsorship and live events

Key resources

Brett's Youtube channel

Brett's website 

Brett on Instagram

Amanda Cook's Wellpreneur podcast 

Brett's 15 minute morning yoga routine on Greatist

The ring light Brett suggests to make you look pretty on video

How to use video to promote your brand with Amy Schmittauer (episode 31)

Zoom (video conferencing software)

Your Year In PR: A One-Day Masterclass for Business Owners Who Want Big Media Coverage in 2017 

**MY NEW BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My Soulful PR group coaching  programme (starts Sep 5)

The Soulful PR Business Club 

My FREE Soulful PR Facebook Community

What to do next

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