[083] How to find out if social media is actually working for you with Jennifer Begg

how to find out if social media is actually working for you

It's easy to be active on social media. Being strategic - so your activity actually has an impact on your business - is much more challenging. But how do you find out if your social media activity is actually working for you?

In this episode I talk to social media expert Jennifer Begg about how to measure the return on investment of your social media efforts - without creating endless spreadsheets.

Here’s what's covered in this episode:

  • How to decide which social media platforms to focus on
  • Why being in successful on social starts with 'why'
  • Free tools you can use to find out where your ideal customers are hanging out online
  • Why measuring social media return on investment (ROI) isn't always about money
  • Customer service: why it's the best sales tool you have
  • How social media scheduling can boost your ROI

Key resources

Jennifer's website 

Jennifer on Twitter  and Instagram

Jennifer's free download on digital marketing ROI

Jennifer's Digital Media Marketing Programme 

Jennifer's Selfie Light

Feedly (RSS reader)

Followerwonk 

Zoom (video conferencing software)

Buffer (social media scheduling software)

Meet Edgar (social media scheduling software)

How to use Facebook groups to grow your business (episode 33)

Facebook advertising strategies that actually work with Marya Jan (episode 79)

How to use video to grow your business  with Brett Larkin (episode 77)

How to get people to say 'yes' to you with Matthew Kimberley (episode 57)

Your Year In PR: A One-Day Masterclass for Business Owners Who Want Big Media Coverage in 2017 

**MY NEW BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My Soulful PR group coaching  programme (starts in September)

The Soulful PR Business Club 

My FREE Soulful PR Facebook Community

What to do next

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