When you're launching a new product or service, it's tempting to think everyone will be interested in your story - including the national media. But you do need to be realistic about what will be of interest to a national audience.
In this episode, I explain how to decide if your story has national potential - or whether it's more suited to the local or industry press.
Here's what you'll learn in this episode:
- How journalists decide what stories to run
- What national journalists look for in a national story (and what they don't)
- The biggest mistake people make when pitching stories to the nationals
How to find out if your story has national potential (includes links to all the examples mentioned in this episode)
Your Year In PR - a media planning masterclass for 2017 on Sep 23
Soulful PR session with Hannah Fearn, opinion editor, the Independent (Nov 23)
Soulful PR session with Andrea Thompson, Features Director, Marie Claire magazine,The Guardian (Dec 15)
My Soulful PR group coaching programme (starts Sep 5)
My FREE Soulful PR Facebook Community
What to do next
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