There is only so much journalists can write about your product or service, so unless what you offer is really unusual and/or you’re creating regular updates, there isn’t really anything for them to say. So when it comes to getting regular media coverage, having a strong brand story can help a lot.
In this episode I explain, what a ‘brand story’ is and how having one can help you get coverage in newspapers, magazines and on radio and TV.
Here’s what you’ll learn in this episode:
- Why journalists aren’t interested in helping you promote your business (and what this means for your PR)
- How sharing personal stories can help you promote your business or brand
- Why showing what you know through ‘how to’ articles can be far more powerful than any advert
How to find out if your story has national potential (includes links to all the examples mentioned in this episode)
Your Year In PR – a media planning masterclass for 2017 on Sep 23
Soulful PR session with Hannah Fearn, opinion editor, the Independent (Nov 23)
Soulful PR session with Andrea Thompson, Features Director, Marie Claire magazine,The Guardian (Dec 15)
My Soulful PR group coaching programme (starts Sep 5)
My FREE Soulful PR Facebook Community
What to do next
If you enjoyed today’s show, please share it using the social media buttons at the top of this page.
I’d also love it if you could take a few minutes to leave an honest review and rating for the podcast on itunes. I read every one personally and may even read yours out on the show.
And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.