[089] How to build relationships with editors

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If you’re serious about getting media coverage for your business or  brand, building long-term relationships with editors is vital. But most get hundreds or press releases and pitches each day, which means getting their attention can be a challenge.

In this episode, Harriet Minter – who has spent the last six years editing at the Guardian – explains what editors are looking for and how you can get their attention.

Here’s what’s covered in this episode:

  • How Harriet became an editor on a national newspaper – without any formal qualifications or experience
  • The daily pressures editors face, including finding suitable stories and getting eyeballs on their content
  • Practical tips on building relationships with editors
  • How to find story ideas journalists can’t say ‘no’ to
  • Pitching to editors: dos and don’ts

Key resources

Why women need to stop working for free (my article in the Guardian)

Why I’m not a team player

I went from ballet dancer to CEO. Here’s what it taught me. 

The Badass Women’s Hour (Harriet’s podcast)

Harriet on Twitter 

Harriet’s newsletter 

Your Year In PR: A One-Day Masterclass for Business Owners Who Want Big Media Coverage in 2017 

**MY NEW BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My Soulful PR group coaching  programme (starts in September)

The Soulful PR Business Club 

My FREE Soulful PR Facebook Community

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on itunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

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