If you're serious about getting media coverage for your business or brand, building long-term relationships with editors is vital. But most get hundreds or press releases and pitches each day, which means getting their attention can be a challenge.
In this episode, Harriet Minter - who has spent the last six years editing at the Guardian - explains what editors are looking for and how you can get their attention.
Here’s what's covered in this episode:
- How Harriet became an editor on a national newspaper - without any formal qualifications or experience
- The daily pressures editors face, including finding suitable stories and getting eyeballs on their content
- Practical tips on building relationships with editors
- How to find story ideas journalists can't say 'no' to
- Pitching to editors: dos and don'ts
Why women need to stop working for free (my article in the Guardian)
The Badass Women's Hour (Harriet's podcast)
Harriet on Twitter
My Soulful PR group coaching programme (starts in September)
My FREE Soulful PR Facebook Community
What to do next
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