James Schramko went from a sales job at Mercedes-Benz to a coaching business helping online entrepreneurs create profitable businesses that fit with their lifestyle.

In this episode, he shares his ideas and tips on how to connect with your customers, so that you can sell your products and services before you have even created them.

Here’s what you’ll learn in this episode:

  • James Schramko’s business story - from car sales to business coaching that fits around his love of surfing
  • Advice James gives clients on creating a lifestyle that's exciting and interesting, and then building a business around it
  • Why you should use your own challenges to come up with products and services that people need
  • Why you should survey your customers, even if you’re just getting started (and how to do it)
  • How to stop feeling scared about contacting prospects or customers
  • Why James thinks there is no such thing as ‘closing a sale’

Key resources

James Schramko’s website and podcast

SPIN selling by Neil Rackham

Ask by Ryan Levesque

2017 media diary to plan your year ahead

Podcast episode How to have better sales conversations with Petra Foster (episode 71)

Podcast episode Facebook advertising strategies that actually work with Marya Jan (episode 79)

Soulful Writing - a one-day masterclass on writing for the media with Kelly Rose Bradford and Victoria Young

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My Soulful PR group coaching  programme (next intake starts in March 2017)

The Soulful PR Business Club

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

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