Attending conferences and workshops is undoubtedly one of best things you can do for your business. Taking a break from your daily routine to invest in your own learning and personal development can spark new ideas and relationships that can have an impact on the bottom line.
But deciding which conferences and workshops to attend can be tricky. Not only is there the price of your ticket to consider, you may also need to think about travel, accommodation, food – and time spent away from your business.
Here’s 11 reasons Soulful PR Live 2017 is well worth the investment.
1.You’ll learn more about how national press coverage can impact on your business or brand
Not sure how national press coverage can help your business or brand? You’ll hear from national journalists – and other businesses and brands – how being featured in the national press can help you make more money and attract opportunities (e.g.speaking opportunities, consulting gigs, book deals).
2.You’ll find out what national journalists are looking for in a story – from national journalists themselves
You’ll meet commissioning editors (the people who make the decisions about what content to run) from national publications and programmes, find out what they’re looking for in a story (and what they’re not) so you don’t waste time sending pointless pitches and press releases.
Here’s the speaker list. Where else would you get to meet this many high-profile national journalists in one place, at one time?
3.You’ll learn the best times (and ways) to get in touch with national journalists
Should you send a press release or email? Pick up the phone? Or invite them for lunch or coffee? You’ll hear from national journalists themselves what a typical day looks like for them, how they like to be contacted and the best times and days to get in touch. They’ll also share tons of insider tips like how they choose which stories they feature and when.
4.You’ll get insider tips on how to find journalists’ contact details – quick
Confused about the difference between a reporter and an editor? A TV producer and a researcher? Our speakers will explain the different roles and responsibilities on their magazines, newspaper, radio or TV – so you can find exactly the right person to get your ideas in front of – quick. They’ll also share shortcuts on finding journalists’ email addresses and phone numbers – quick.
5.You’ll learn the best way to set out a pitch or press release for a national journalist
Not sure how to set out a press release or what to include in an email to a journalist? Our speakers will explain exactly what information they need from you (and what you can leave out). They’ll also share insider tips on how to increase the chances of getting your pitch considered, including how to write engaging headlines and email subject headers.
6. You’ll get practice pitching ideas to journalists (and results)
Soulful PR Live is not one of those events where the speakers say their piece then leave. Our speakers stay all day, sit on tables with delegates, so you can chat to them throughout the day and even pitch them ideas.
Not only will this help you tackle any nervousness you have about pitching to journalists (spend a day in a room with a bunch of journalists and you’ll quickly realise they’re just people with a job to do) you could land yourself some national coverage, just like these guys.
7.You’ll get honest feedback
Our speakers won’t pull any punches. If your idea is not worthy of national coverage, they’ll tell you straight, so you don’t waste time on pointless PR activities.
If you’re feeling really brave, you can stay on for the Soulful PR Live Mastermind. In this session, you’ll get 20 minutes in the hotseat to talk about your business or brand with our speakers. They’ll give you honest feedback (warts and all) on your current PR efforts and offer specific tips to help you get the kind of press coverage you’re after. Not only will you get specific, tailored feedback on your own business or brand, you’ll also get to hear what they have to say to others – an absolutely priceless experience.
8.You’ll find out what to do if a journalist ignores your pitch or press release
You’ll hear from our journalists exactly how many pitches and press releases they get each day and what it might mean if yours gets ignored (and what to do about it). They’ll also share their insights on whether you should chase them up, how long you should leave it before you do and the best ways to go about it (i.e. phone/email).
9.You’ll build real relationships with journalists who might want to feature your business or brand in the future
You can read blog posts or watch interviews with journalists on what they’re looking for, but there really is no substitute for meeting them, in-person, finding common ground and starting to build a relationship. Not only will you be top of mind when they’re looking for someone with your experience/expertise, when you do have an idea to pitch you won’t be a stranger.
Remember that journalists are actively looking for people to help them with stories. That’s why, following last year’s Soulful PR event, Claire Spreadbury, head of features at the Press Association reached out to teen expert Sarah Newton for a quote for an article and Charlie Lindlar, blogs editor at the Huffington Post got in touch with relationship expert Graham Russell (this article is the result).
10.You’ll get to learn all of this and more with like-minded souls
Taking time out from your daily routine with like-minded people is good for you. Not only will you come away from the event with fresh ideas, you’ll also meet people you may want to collaborate with in the future and make new friends.
11.You’ll get help implementing what you’ve learned
If you’re excited about the prospect of meeting so many high-profile journalists, but worried you may not be able to implement what you’ve learned, you can join me for a second day of training on July 14. Working with a small group of Soulful PR Live delegates, you’ll get the opportunity reflect on what you’ve learned, plot out your next steps, write follow-up pitches and get personal feedback from me. N.B. Day 2 is optional and only open to a small group of delegates
Hand on heart, if you want your business or brand to be featured in national newspapers, magazines and on radio and TV, I think you should be at Soulful PR Live. You can book your ticket here. Remember there are only a limited amount of earlybird tickets on sale until the end of April and there are ONLY EIGHT mastermind tickets (that’s the extra session for the really brave! In the Soulful PR Live Mastermind you get 20 minutes in the hotseat to talk about your business or brand with our speakers. They’ll give you honest feedback (warts and all) on your current PR efforts and offer specific tips to help you get the kind of press coverage you’re after. Not only will you get specific, tailored feedback on your own business or brand, you’ll also get to hear what they have to say to others – an absolutely priceless experience).