When it comes to social media, it’s tempting to think you need to be active on every platform. But trying to be everywhere is not only exhausting; it can also make you ineffective.

In this episode, I look at how to select the right social media platforms for your business, whether you’re an experienced social media user or a complete newbie.

Here’s what you’ll learn in this episode:

  • Why Twitter is essential if you’re looking for media coverage
  • How to play to your strengths when prioritising your social media platforms
  • Tools that will help so you don’t have to be online all the time

Key resources

2017 media diary to plan your PR year ahead

Twitter hashtag #journorequest

Podcast episode How to build a memorable personal brand with Phil Pallen (episode 105)

Podcast episode How to use Instagram to promote your business with Sara Tasker (episode 93)

Podcast episode How to find out if social media is actually working for you with Jennifer Begg (episode 83)

Podcast epsiode How to grow your engagement on Instagram (episode 108)

Soulful Writing - a one-day masterclass on writing for the media with Kelly Rose Bradford, Sarah Phillips and Victoria Young.

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My Soulful PR group coaching  programme (next intake starts in March 2017)

The Soulful PR Business Club

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

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And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.







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