In just a few years, Tony Brown went from working 18 hours a day as a freelance consultant to being able to run his business remotely while travelling round Jamaica for eight weeks with his family.

In this episode, he shares how he made this possible by creating systems to document key processes within his business.

Here’s what you’ll learn in this episode:

  • Tony Brown’s business story - from freelance consultant to business owner.
  • Tools he recommends, from cloud storage to communication apps
  • How to decide which tasks you can outsource, and how to let go of the ones you enjoy
  • The importance of documenting your processes, which is good practice even if you aren’t outsourcing yet
  • Tips on getting started with systems and processes, even if the thought bores you
  • Why this approach can free up your time to be creative and focus on other areas of your business

Key resources

Soulful Marketing one-day masterclass
2017 media diary to plan your year ahead
Process Street tool to create and manage checklists
ScreenFlow to create videos of screen and other processes
Chris Ducker’s ‘3 Lists to Freedom’ to start outsourcing more effectively
Podcast episode How to sell without being pushy with James Schramko (episode 109)
SystemHub online SOP tool
SweetProcess another online SOP tool
Trello project management system
Tony Brown’s website
Tony Brown’s podcast
Tony Brown’s book - Standard Procedure
Camtasia - video and screen capture tool
Jing - a simple screen capture tool
Audacity - free audio tool
QuickTime - free Mac software you can use for audio, video and screen recording.
Dropbox - cloud storage
Wistia - business video hosting
Slack - communication tool, good for managing virtual team
WhatsApp - also a good communication tool

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My Soulful PR group coaching  programme (next intake starts in March 2017)

The Soulful PR Business Club

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

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