If you want to get more media coverage in 2017, the most important thing to know is that it’s all about timing.

Here, I share five ways to increase your chances of getting a ‘yes’ from journalists when pitching stories.

Here’s what you’ll learn in this episode:

  • Why you should start by mapping out key dates for the year ahead
  • How to respond to breaking news stories and put yourself forward as an expert for the media
  • Making use of surveys and how they can help you get more media coverage

Key resources

Free 2017 media calendar download

2017 media diary to plan your PR year ahead

My opinion piece on why teaching is harder than journalism for The Independent

Google Surveys

Response Source media relations tool

Podcast episode How to get yourself PR ready for 2017 (episode 111)

Daily Mail story about a chocolate Benedict Cumberbatch

Guardian story about the 89-year-old man who wanted a job

Independent story about a Belfast shop marrying two Henry hoovers

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My Soulful PR group coaching  programme (next intake starts in March 2017)

The Soulful PR Business Club

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

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