Natalie Lussier is an online marketing expert and software start-up founder whose product launches have netted her sales of over a million dollars.

In this episode, she shares her tips on all the essential elements you need for a successful launch.

Here’s what you’ll learn in this episode:

  • Natalie Lussier’s business story - from healthy eating entrepreneur to online marketing expert
  • Why you need to find out exactly what your potential customers want before you create your products/services
  • Practical tips on building your email list ahead of a launch
  • Why you don’t need a huge email list for a successful launch
  • How to create an effective sales page
  • The ideal timescales for a successful launch


Key resources

Soulful Marketing one-day masterclass

2017 media diary to plan your year ahead

My book and media diary special offer

Natalie Lussier’s website

Off The Charts Business Podcast with Natalie Lussier

AmbitionAlly membership software

Podcast episode How to write non-spammy marketing emails with Nadia Finer (episode 113)

Amy Porterfield

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My Soulful PR group coaching  programme (next intake starts in March 2017)

The Soulful PR Business Club

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.ta