You might think that creating a marketing strategy for your business is a complicated process, but by breaking it down into just three areas you can easily create a straightforward plan.

In this episode, marketing expert Roger Edwards shares his advice on simplifying the marketing strategy for your business.

Here’s what you’ll learn in this episode:

  • Roger’s business story - from big business marketing director to helping financial services companies with their marketing, alongside working as a Body Combat instructor
  • Why you need to start by identifying exactly who your ideal customers are
  • The questions you should be asking to tap into what your target audience needs
  • How using elements of your personal life can be a powerful way to market your business
  • The beauty of being able to constantly refine your message - and your products - in response to feedback
  • Practical tips on speaking your customers’ language in your marketing copy
  • How to use storytelling on social media as a marketing tool

Key resources



Why not join my 10 Day PR Challenge? Click here to get involved. 


The Soulful PR Studio

Soulful Marketing one-day masterclass

Roger Edwards’ website

Roger’s Twitter feed

My Guardian video about miscarriage

Marcus Sheridan

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My Soulful PR group coaching  programme (next intake starts in March 2017)

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

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