[127] They ask, you answer: content marketing made easy with Marcus Sheridan

they ask you answer content marketing made easy with marcus sheridan

Marcus Sheridan famously transformed his struggling swimming pool business by answering his customers' questions in a blog.

Now he shares his marketing expertise through his blog, recently published book - They Ask, You Answer, and as an international keynote speaker.

In this episode, he explains how to get started with content marketing.

Here’s what you’ll learn in this episode:

  • Marcus’s business story - from pool guy to marketing expert
  • Why Marcus believes solving people’s problems is at the heart of content marketing
  • Marcus’s ‘they ask, you answer’ approach to marketing (and why it works)
  • How you can build trust with potential customers by being honest about what you can’t do
  • The power of content to sell your products and services
  • Marcus’s thoughts on content marketing trends
  • Why you should be creating video content - and tips on how to do it

Key resources

The Soulful PR Studio

Soulful Marketing one-day masterclass

Marcus Sheridan’s The Sales Lion website

Marcus on Twitter

River Pools and Spas

Podcast How to use live events to promote your business with Chris Marr (episode 51)

How much does it cost to run a conference? (by Chris Marr)

How much does it cost to put on a live workshop or conference? (my post - inspired by this podcast episode)

The Content Marketing Academy’s blog

The Art of Charm podcast

Marcus Sheridan’s book (out February 2017)

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My Soulful PR group coaching  programme (next intake starts in March 2017)

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

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