Trying to make your business all things to everyone? You could end up appealing to no one.
In this episode, I explain why you shouldn’t be afraid of niching down your business
Here’s what you’ll learn in this episode:
- Why people love specialists and experts (and why that’s important)
- How having a niche makes it easier to create content and a consistent brand
- Examples of how marketing to one type of person can simplify your business
My FREE Soulful PR Facebook Community
What to do next
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