Trying to make your business all things to everyone? You could end up appealing to no one.

In this episode, I explain why you shouldn’t be afraid of niching down your business

Here’s what you’ll learn in this episode:

  • Why people love specialists and experts (and why that’s important)
  • How having a niche makes it easier to create content and a consistent brand
  • Examples of how marketing to one type of person can simplify your business

Key resources

The Soulful PR Studio

ResponseSource

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

Recent Podcasts

[367] Why ‘value’ posts are not enough to get engagement on your Facebook page
Listen Now →
[366] What to post on your Facebook page to get more engagement
Listen Now →
[365] Why your Facebook page isn’t getting enough engagement (and what to do about it)
Listen Now →

Pin It on Pinterest