The most successful business owners that I know have one thing in common: their ability to focus on one thing.

In this episode, I explain how staying small - focusing on one ‘niche’ or trialling your product/service with a handful of clients - can help you achieve bigger results in the long term.

Here’s what you’ll learn in this episode:

  • How to overcome your fear of niching down on just one thing
  • Why being consistent on one social media platform is better than trying to master all of them at the same time
  • How focusing on a small ‘core’ group of clients can be more profitable than trying to serve everyone

Key resources

The Soulful PR Studio

Soulful PR Live

Soulful PR Podcast Community on Facebook

The Soulful PR Twitter chat


Pet Sitters Ireland

The One Thing book by Gary Keller and Jay Papasan

Content Marketing Academy Live

Podcast How to be more productive with Mike Vardy (episode 157)

Podcast Getting started with Facebook ads with Gavin Bell (episode 145)

Podcast How to get known with Mark Schaefer (episode 137)

Podcast How to dominate a niche with Jeff Sieh (episode 135)

Podcast How to use Pinterest to grow your business with Melissa Griffin (episode 129)

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

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