Are you losing out on sales because you’re not anticipating the questions prospective customers might have about your products and services?

In this episode, I explain how creating content that answers your customers’ questions - and not just on your FAQ page - could make a big difference to the bottom line of your business.

Here’s what you’ll learn in this episode:

  • Why you need to go beyond creating a FAQ page to answer your customers’ queries
  • My tips on the types of posts and content you can create
  • Practical examples of how I have used content marketing to market my events

Key resources

The Soulful PR Studio

Soulful PR Live

Soulful PR Podcast Community on Facebook

The Soulful PR Twitter chat

How to prepare for attending a conference or workshop

Which UK marketing and PR conferences should you attend in 2017?

11 reasons to attend Soulful PR Live 2017

How to attend a conference on a budget

Eight common concerns about attending Soulful PR Live

Podcast How to use live events to promote your business with Chris Marr (episode 51)

Podcast They ask, you answer: content marketing made easy with Marcus Sheridan (episode 127)

Podcast How to quadruple your income through blogging with Kate McQuillan (episode 119)

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.


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