If you’re not a ‘techie’ sort, you may find the term search engine optimisation (SEO) a bit intimidating. But if you want prospective customers to find you online, it’s something you can’t afford to ignore.
In this episode, digital expert Martin Huntbach demystifies the topic and shares what small business owners need to know about SEO.
Here’s what you’ll learn in this episode:
- What SEO is and why it matters for your business
- Simple explanations of SEO terms including title tags, alt tags and meta data - and what they mean for your content
- The most common mistakes made by small business owners with SEO
- Tips on making the most of keyword research tools when planning your content - and when to forget about it
- Ways to make sure that Google recognises you as the best resource in your field (and why this matters)
- Why Martin thinks the user experience of your website is incredibly important
- Why you should avoid duplicate content
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