[174] How to explain what you do in 10 words or less

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If you can’t explain what you do in one sentence, whether that’s on your website, in a meeting or at a networking event, you’ll find it hard to attract clients for your business.

In this episode, I share my three-step plan on how to come up with a really great one liner, so you’ll never struggle to describe what you do again.

Here’s what you’ll learn in this episode:

  • Why you need to start with thinking about the problems that you solve and then pick out the key words and phrases
  • My advice on why your one liner needs a ‘who’, ‘what’ and a ‘how’
  • Examples of creating your own ‘help statement’ – and jargon you should avoid

Key resources

The Soulful PR Studio

Soulful PR Live

Soulful PR Podcast Community on Facebook

#helpstatement

Podcast Getting started with Facebook ads with Gavin Bell (episode 145)

Podcast How to use Facebook Live to promote your business with Ian Anderson Grey (episode 85)

Podcast How to dominate a niche with Jeff Sieh (episode 135)

Podcast How to use livestreaming to make money in your business with Livestream Katya (episode 103)

Podcast How to use Instagram to promote your business with Sara Tasker (episode 93)

Mapp of London

Be So Baby

Mildred Jones – celebration pendants

The Epsom Bakehouse

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

 

 

 

 

 

 

 

 

 

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