[177] How to use crowdfunding to grow your business with Khierstyn Ross

how to use crowdfunding to grow your business with khierstyn ross

Want to get your new products and services in front of a bigger audience? You might want to consider crowdfunding.

In this episode, crowdfunding expert Khierstyn Ross shares how platforms like Kickstarter and Indiegogo can help you create successful launches.

Here’s what you’ll learn in this episode:

  • How Khierstyn Ross became a product launch specialist, helping start-ups and businesses raise more than $1.5m through the crowdfunding platforms Kickstarter and Indiegogo
  • Ideas on how to use crowdfunding to pre-sell new products and services
  • How crowdfunding can help create brand presence - and get your products and services in front of new audiences
  • Advice on the conversations you should be having with your target audience before you launch a crowdfunding campaign
  • Practical tips on creating momentum once your crowdfunding campaign starts
  • How to price your products and services for crowdfunding
  • Why you should be creating content and lead magnets to build up your audience
  • How to make use of early bird deals and incentives in your crowdfunding

Key resources

The Soulful PR Studio

Your Year in PR - media planning masterclass for 2018

Soulful PR Podcast Community on Facebook

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

Khierstyn Ross on Twitter

Crowdfunding Uncut

Khierstyn’s Crowdfunding Product Launch Academy



Atlas Wearables

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

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